When choosing affiliate products to promote, you want to pick products that cost more so that you make a higher commission per sale, however, in order to ensure your business is sustainable and remains profitable, you need to have a whole range of products at different price points.
Why is this so important? Because your target audience has 1) different comfort levels of spending, 2) if one of your products goes belly-up, you still have dozens of other products to sell at different price points, and most importantly (3), customers that are able to afford all different price points can be pushed up the “profit ladder,” which means you are able to get them to continue buying increasingly more expensive products.
For example, in the internet marketing niche, eBooks and video courses generally cost between $10-50, which is a low price point that works for the masses. Web hosting programs generally range between $50-200, which is a mid-price point but a necessity in the industry. Then, as an advanced affiliate you need to offer high price points, which include personal 1-on-1 coaching, seminars, and big ticket affiliate products that range from $500-into the thousands.
Advanced affiliate marketers have these types of products in place, not only to diversify their product portfolio, but also so it labels them as an expert in the industry. If you are offering personal coaching and mentorship, and its quality, people are going to recognize you as a leader in the field because your customers aspire to have the same type of success.
*It’s important to note that the higher dollar products not only satisfy the customer who only wants the best, but it also allows you to sell less product, because you only need a few sales to earn big money. This is where top affiliates focus their time and energy.
Two great sources to start deciding what types of products you want to offer are ClickBank and Commission Junction. These are excellent sources because when someone clicks to buy a product, you get a commission.
These advanced affiliate marketing techniques will help you sustain a profitable affiliate business with multiple streams of income. Remember, before getting into any affiliate program, always do your research and read reviews from successful affiliates who have, “been there, done that and got the t-shirt.” Start small and build from there. If you would like to have access to more information on how we started in the internet marketing business, click here.